Andrew Hill is senior business writer at the Financial Times, consulting editor of FT Live and organiser of the Financial Times and Schroders Business Book of the Year Award . He is a former management editor, City editor, financial editor and comment and analysis editor. Andrew was named Business Commentator of the Year at the 2016 Comment Awards and Commentator of the Year at the 2009 Business Journalist of the Year Awards, where he also received a Decade of Excellence award. He is the author of Ruskinland: How John Ruskin Shapes Our World .
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"This book was written before the pandemic, but its relevance has become greater since. A lot of the book is about climate change and the absolute need to respond to this emergency. In the US, the book is subtitled “in a world on fire.” The fire that she was referring to was literal there, the wildfires in Australia and California. But, in fact, that subtitle now works as a bit of a metaphor for the consequences of the Covid-19 crisis. A lot of the solutions that she puts out—the cooperation and collaboration between government, business and communities—work for the crisis we’re going through now, as well as the crisis that she was mainly writing about at the time. It’s about the challenge that crises (in the plural) pose to a capitalist world. What I like about the book is that Henderson is very clearly not an enemy of capitalism. She believes that the solutions lie in harnessing the good things about business: the entrepreneurialism, the desire and need to collaborate, the great power of consumer companies as a way of solving big problems. She looks, for example, at the way the German economy was rebuilt after the Second World War , and the forced collaboration between employers, government and trade unions. Those traditions have helped keep German factories running during the pandemic. So there are lots of lessons in here that perhaps Henderson didn’t necessarily intend. I’ve actually spoken to her since the book came out and she very clearly does see these as the sort of things that might help us in a difficult time now. But the thrust of the book is really about the far deeper crisis of the climate emergency and ways in which that can be tackled using the great power of capitalism. Yes, and she’s got plenty of examples of purpose-driven companies that are doing the right thing. One is a company I haven’t come across, a US flour company called King Arthur Flour, which is building community through baking. There are other nice examples in there, including more familiar ones, like Unilever trying to make palm oil sustainable. I wouldn’t say she’s neutral. She’s very positive about purpose-driven capitalism, but she’s also clear-eyed enough to spot where things have gone wrong, where some of the well-meaning efforts by companies decline into cynicism and scepticism and don’t work. There are some good lessons in the book. I think that sort of scepticism can be useful, but when it becomes cynicism you end up with what you were describing, people saying it’s all the fault of capitalism, tear the whole thing down. That would be throwing the baby out with the bathwater, which is what Henderson recognizes, I think. As I said, I’m a fan of Margaret Heffernan’s book Uncharted , which is not about everything going on now, but is prescient. In the book, epidemic preparedness is one of the case studies that she picked. It’s deliberately not neat solutions, but it has neat lessons about the ways in which we can prepare for future crises, including pandemics. As I’ve been reading books that are coming out in the latter part of this year—some of which weren’t entered for the prize or will now be eligible for next year—you’re beginning to see people who’ve either been adapting their ideas or using some of the early consequences of Covid-19 to shape their thoughts about what comes next. I don’t think I’ve seen anything yet that I think is original or wide-ranging enough. What I expect will happen in 2021 is that somebody will write the equivalent of Andrew Ross Sorkin’s book, Too Big to Fail , which was a minute-by-minute account of the financial crisis. He produced it at incredible speed and rooted it as the definitive account of the crisis as it happened. So I’m expecting there’ll be some books of that sort. Of course, they may not be business books. They may be science books or politics books . Support Five Books Five Books interviews are expensive to produce. If you're enjoying this interview, please support us by donating a small amount . As is often the case, we may have to wait a while for the book that tells us how the world of work has been affected or what is going to happen, because we’re still living through this. It’s going to be hard to work out what the future of work looks like, probably, until we’re part of the way into it. A lot of people will overshoot. I think there will be books that suggest we’re going further than we are. In a world which has vaccines or even just therapies and behavioural ways of returning to normal (or nearer to what used to be normal), we may find that the next normal or the new normal—or whatever horrible cliché one wants to apply to it—is actually closer to the old normal than we thought, because people will yearn to get back to some of the things that made business worth doing or work worth pursuing, faster than we think. It may not be as different as the futurologists think. These are books that will already be underway. Maybe it’s not quite fair to talk about waves these days, but we may be subject to a wave of rather bad Covid-19 books before we get to the good one."
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"The first thing to mention is that this is the second Elon Musk biography that has been on the short or longlist of the award. A few years ago, Ashlee Vance’s Elon Musk biography, Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future , was on the longlist. Everybody thought it was great, but obviously Elon Musk was in an earlier phase of his rise to multibillionaire-dom. This book is at a later phase, but it still isn’t done, as the book makes clear. Inevitably, you’ve got to put a full stop somewhere. The Steve Jobs biography came out just after Jobs had died, so, in a sense, there was a roundness to it that any Musk biography that comes out now isn’t going to achieve. Isaacson sat at the feet of Musk – literally, in the same room as Musk – for two or three years, I think. The whole second half of the book is about the last three years, so it’s very detailed. It’s very much reporting. He doesn’t step back except right at the end, and then to make a rather general point about how you need the good and the bad in order to have a genius (which was similar to the Steve Jobs conclusion, if I remember correctly). Isaacson doesn’t say, ‘I’m now going to make a judgment on what’s happened.’ It’s very much an account of being with this extraordinary, tempestuous entrepreneur. From that point of view, it fits into the historical record. Some of the things that have happened in the last few years, including the Twitter takeover, SpaceX, and Tesla — all the events that we’ve read about — are recounted from the Musk point of view in quite a lot of detail. It’s a long book with very short chapters. It’s quite punchy, in that sense of ‘OK now we’re moving on’ which gives you a bit of an impression of what it must be like to live with or work with Elon Musk. But it doesn’t then step back and say how significant it is. And, surprisingly, as somebody else pointed out recently, it’s not much about his businesses, as you might expect. There’s not a whole lot about ‘how has he managed to build this?’ It’s very much about the entrepreneurial leader. I think one of the revelations is that he has more children than we thought. Putting my management hat back on, you get a bit more of an impression of this dynamo who is driving everything. One thing that stuck with me was this idea that he’ll take what had been, until Musk came along, a bureaucratic process, like launching a rocket, a lot of which is to do with safety and protocols, and he will tear it down to its bare essentials. There’s a point where he says, ‘other than safety, I don’t want any codes or protocols or specifications that are going to get in the way of making this more efficient and simpler’, which is an interesting approach. He’s clearly a huge risk taker. That’s obvious already, but you see quite a lot of him saying, ‘We could do this quicker’ or ‘We could do this bigger.’ He takes these decisions – to the astonishment and, at times, panic of his staff – to push it to the limit."