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Rory Sutherland's Reading List

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Books from The Knowledge Project: Marketing Expert: The Playbook Behind Every Great Campaign | Rory Sutherland (2026)

Extracted via LLM (gemini-2.5-flash) from auto-captions of The Knowledge Project (2026-01-08).

Source: www.youtube.com

Cover of Alchemy
Rory Sutherland · Buy on Amazon
"Now, a story to back up that, you probably remember this, okay? It's in my book, Alchemy, which is imagine you're turning up to buy a secondhand car and you turn up at the house, nondescript house, and the car is parked outside the house and you have a look at the car."
Cover of Nudge
Richard Thaler · Buy on Amazon
"Richard Thaylor did I think his most interesting work of all is actually on the concept of transaction utility which you may remember do you remember this a little bit yeah it's in I think it's in nudge"
Cover of Life Without Lawyers
Philip K. Howard · Buy on Amazon
"Well, I met um someone you must interview, by the way, called Philip K. Howard, who's written various books called Life Without Lawyers."
Philip K. Howard · Buy on Amazon
"He's just written a book which is coming out right now called um uh I think it's uh can do which is restoring the spirit of American can do"
Cover of Voltaire's Bastards
John Ralston Saul · Buy on Amazon
"John Rolston saw wrote this book which I think is called Voltater's Bastards and he argues that human brains have evolved with a variety of mental capabilities only one of which is the capacity for reason."
Cover of The Mating Mind
Geoffrey Miller · Buy on Amazon
"Jeffrey Miller is fundamentally right that a lot of what we're doing is to advertise ourselves to other people and the mating mind and spent two books I think you really should read because they're extremely good"
Cover of The Status Game
Will Storr · Buy on Amazon
"a third book by my compatriate will store the status game which you must know you read it fantastic I've heard of it"
Cover of Books by David Ogilvy
David Ogilvy · Buy on Amazon
"David Oglevie, all his books are incredibly readable because I think he was a copywriter first and an author second. His pro style is very good"
Cover of Sherlock Holmes short stories
Arthur Conan Doyle · Buy on Amazon
"Conan Doyle, I was talking to Rick Rubin about this. He and I both grew up on those Sherlock Holmes short stories which are not only models of thinking and deduction and uh you know and a fantastic lesson for uh mental gymnastics."

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