BJ Fogg's Reading List
BJ Fogg is a behavior scientist, director of the Stanford Behavior Design Lab, and founder of the Behavior Design Bootcamp. He is best known for his research on how people can change their behavior, and his Fogg Behavior Model has been adopted by companies, governments, and health organizations around the world. He is also the author of the books Tiny Habits and Persuasive Technology.
Open in WellRead Daily app →No public picks for this curator yet.