Bill Rasmussen's Reading List
Bill Rasmussen is a pioneering entrepreneur and media executive who created and founded ESPN in 1979. He is a visionary leader who has steered the company to become the world's leader in sports entertainment. He has also been involved in other business ventures such as founding Rasmussen Reports, a national polling firm, and the International Network of Business and Media Executives. In 2005, Rasmussen was inducted into the Cable Hall of Fame.
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