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Cover of Writing That Works: How to Communicate Effectively In Business

Writing That Works: How to Communicate Effectively In Business

by Kenneth Roman and Joel Raphaelson

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Writing That Works will help students say what they want to say, with less difficulty and more confidence. Now in its third edition, this completely updated classic has been expanded to include new advice on e-mail and the e-writing world, plus a fresh point of view on political correctness. With dozens of examples, many of them new, and useful tips for writing as well as faster on a computer, Writing That Works will show students how to improve anything they write: • Presentations that move ideas and action • Memos and letters that get things done • Plans and reports that make things happen • Fund-raising and sales letters that produce results • Résumés and letters that lead to interviews • Speeches that make a point

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"Indeed, more than thirty years after its original publication in 1981, Writing That Works: How to Communicate Effectively In Business ( UK ; public library ) by former Ogilvy & Mather CEO Kenneth Roman and legendary adman Joel Raphaelson offers some timelessly practical tips on the art, science, and psychology of successful communication, in business and beyond."
Best Books of 2012: Reader Favorites · themarginalian.org