What is the 1% Rule?

"Because we need to appreciate how radical the disruption is and we need digital realism. “Anyone can” does not mean “everyone will”. What’s possible for the users does not tell us what most users will actually do. The 1% rule is digital realism, and that is just as precious as the realisation of how different everything is. The rule says that 90% will just use the service – read only, if you will. Only 10% will contribute anything at all, and only 1% will become deeply engaged as regular contributors. Well, the rough proportions, if not the exact figures, are accurate across different publishing environments. I was going to include Wikipedia as one of my five links, for that reason. I think there are special problems in news that make it way harder than creating a Wikipedia for news, which has been tried. For example, if I get to that edit of an entry at midnight because I am too busy to go online before then, that is fine for Wikipedia, but not so for news. I go into these problems here ."