Up The Organization

Name: Up The Organization
Author: Robert Townsend
ISBN: 0394450345

by Robert Townsend

Although it was first published more than thirty-five years ago, Up the Organization continues to top the lists of best business books by groups as diverse as the American Management Association, Strategy + Business (Booz Allen Hamilton), and The Wharton Center for Leadership and Change Management. 1-800-CEO-READ ranks Townsend's bestseller first among eighty books that "every manager must read." This commemorative edition offers a new generation the benefit of Robert Townsend's timeless wisdom as well as reflections on his work and life by those who knew and worked with him. This groundbreaking book continues to remind us not to get mired in all those sacred organizational routines that stifle people and strangle both profits and profitability.…

Recommended by

Steve Lance

"Up the Organization is written by Robert Townsend who was the client at Avis (the car rental company) when Avis came up with the ‘We Try Harder’ campaign. Robert Townsend was always seen as a bit of a maverick both within his company and within the industry. The book has just been reprinted and I find it interesting that, even 40 years later, the book still speaks to a large audience. I will admit that I have not read it in about the last 30 years, but at the beginning of my career it was hugely influential to me because it told me that you could be part of an organization and still be a maverick within the organization. What he preached was how to break the rules and still fit in. I learned how to break the rules – I occasionally wish I had better learned the lesson of how to fit in."

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