This is Marketing: You Can’t Be Seen Until You Learn To See

Name: This is Marketing: You Can’t Be Seen Until You Learn To See
Author: Seth Godin

by Seth Godin

Nobody had written the definitive book of the post-advertising age. It needed to be able to explain everything from Airbnb to Trump to the success of Instagram. If there’s going to be a coherent, unified theory of marketing, it will not only explain what we see, but also give us the tools to create our own change in the world.

Recommended by

Seth Godin

"Nobody had written the definitive book of the post-advertising age. It needed to be able to explain everything from Airbnb to Trump to the success of Instagram. If there’s going to be a coherent, unified theory of marketing, it will not only explain what we see, but also give us the tools to create our own change in the world."

Favorite books · radicalreads.com