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The Republic of Tea

by Bill Rosenzweig, Mel Ziegler & Patricia Ziegler

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Back when the fax was a new technology, a young entrepreneur set out to create a new brand. And, 30 years later, that brand is still around. The book consists of a series of faxes back and forth with his investors, followed by a breakneck narrative of what it took to build a brand from scratch. Even though the technology is ancient, the story is timeless. This book changed my life all those years ago.

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"Back when the fax was a new technology, a young entrepreneur set out to create a new brand. And, 30 years later, that brand is still around. The book consists of a series of faxes back and forth with his investors, followed by a breakneck narrative of what it took to build a brand from scratch. Even though the technology is ancient, the story is timeless. This book changed my life all those years ago."
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