A Technique for Producing Ideas
by James Webb Young
Buy on AmazonTHIS BOOK has become essential reading for anyone-whether in marketing, advertising, sales, finance, or the pure artist-who is seriously interested in the creative business of generating good ideas. It is a concise, clear, but above all practical book, and all those willing to put forth the mental energy to read, understand, and-most importantly-implement its instructions will be richly rewarded. I hope you'll find this to be an amazing gem and another appropriate inclusion in the thINKing cata-logue. I've read its words and absorbed its teachings many times and finally had the wisdom to implement its lessons.
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"Last week’s wonderful field guide to creativity, Dancing About Architecture , mentioned in passing an intriguing old book originally published by James Webb Young in 1939 — A Technique for Producing Ideas ( UK ; public library ), which I promptly hunted down and which will be the best $5 you spend this year, or the most justified trip to your public library."
Best Books of 2012: Reader Favorites · themarginalian.org