Syrup

"First, it’s funny. Funny even if you’ve never worked in an office, but even funnier if you have. Barry gives us an insightful look into what big company marketers in an ad-driven world actually do all day. Just as Soul of a New Machine did for computers, Syrup helps an outsider see the pressures, the thrills and the absurdity of it all."

"First, it’s funny. Funny even if you’ve never worked in an office, but even funnier if you have. Barry gives us an insightful look into what big company marketers in an ad-driven world actually do all day. Just as Soul of a New Machine did for computers, Syrup helps an outsider see the pressures, the thrills and the absurdity of it all. Well, like Syrup , Mad Men is fictional—but the pressure of measurement and survival and affiliation is real. Marketers create change, and we do it out of nothing much more than a desire for forward motion and the confidence to act ‘as if’. Multiply that by the corporate rate race and you’re likely to see bad behavior along the way. Marketers use advertising, but it’s very much a specialization, in that all great advertisers are advertisers first. They might also be good at marketing, but they have a sense of voice, a confidence and a bias for buying attention that is special."