The Republic of Tea
by Bill Rosenzweig, Mel Ziegler & Patricia Ziegler
Buy on AmazonAlmost all of us have at some point dreamed of starting our own business but have not been able to get past our fear, anxiety, and uncertainty about pursuing those dreams. Through a 20-month exchange of faxes,The Republic Of Tea chronicles the feelings and emotions of three partners as they confront their fears and dreams to create an enormously successful start-up company. The book shows the budding entrepreneur how to start a successful business that embodies his or her own soul and economic realities. The insightful correspondence between Mel Ziegler and Patricia Ziegler, co-founders of The Banana Republic chain, and their new partner Bill Rosenzweig provides a map for the entrepreneur.…
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"Back when the fax was a new technology, a young entrepreneur set out to create a new brand. And, 30 years later, that brand is still around. The book consists of a series of faxes back and forth with his investors, followed by a breakneck narrative of what it took to build a brand from scratch. “The technology is ancient, but the story is timeless. This book changed my life” Even though the technology is ancient, the story is timeless. This book changed my life all those years ago. Will is the real deal. His narrative isn’t tacked on because he thought he could make money. Instead, he’s seeking to make enough money to have his narrative come true."
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