Rational Ritual: Culture, Coordination, and Common Knowledge
by Michael Suk-Young Chwe · 2001
Buy on Amazon"Why do Internet, financial service, and beer commercials dominate Super Bowl advertising? How do political ceremonies establish authority? Why does repetition characterize anthems and ritual speech? Why were circular forms favored for public festivals during the French Revolution? This book answers these questions using a single concept: common knowledge."--BOOK JACKET.
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"Exploring how public rituals create common knowledge and coordinate behavior, this book aligns with Mark Zuckerberg's interest in how social platforms shape collective understanding and action. It offers a framework for understanding the dynamics of large-scale social coordination."
A Year of Books (2015) · en.wikipedia.org