The Power of Habit
by Charles Duhigg · 2012
Buy on AmazonA young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed. Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern -- and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year. An untested CEO takes over one of the largest companies in America.…
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"[It] really opened my eyes."
Ray Dalio's Recommendations for Students and Investors · cnbc.com
"So argues New York Times reporter Charles Duhigg in The Power of Habit: Why We Do What We Do in Life and Business ( public library ), proposing that the root of adhering to our highest ideals — exercising regularly, becoming more productive, sleeping better, reading more, cultivating the discipline necessary for building successful ventures — is in understanding the science and psychology of how habits work."
Best Psychology & Philosophy Books of 2012 · themarginalian.org
Goodreads Choice Awards — 2012 · goodreads.com