New Rules for the New Economy: 10 Radical Strategies for a Connected World

"Imagine if a time-traveler wrote a book about our future in 1999. And imagine that he gave it away to anyone who wanted to read it , and that even after 20 years, it’s still a road map to the future. Kevin Kelly might or might not be from the future, but this is that book. Every once in a while, when I need a new and original breakthrough idea, I just open Kevin’s book from 20 years ago! Because marketing is what we do! Not the ads we run. Marketing is the ratchets, the viralities, the side effects and effects. Marketing is the system we build. And Kevin’s book is the map to the system of the future. Sometimes I hang out with babies. These are little kids who can’t walk or talk. Amazingly, every one of them is a great marketer. Every one of them knows how to get their parents to love them, to hear them and to help them grow up. We never lose these magical skills. Instead, we’re brainwashed into believing we don’t have a voice. Of course we do. You don’t have to give a TED talk to be a marketer. In fact, you already are one."