Mining Your Own Business: A Primer for Executives on Understanding and Employing Data Mining and Predictive Analytics

"Yes these are both more brass tacks, about the business process and business management. They are both pioneering books that really talk about how a company is going to operationalize or deploy this technology, and what it takes from a management and executive and organizational practice perspective to make those projects work effectively. When have technology that’s great that works, that’s different from the overall project working, and actually achieving deployment. That takes organizational understanding and an unusual collaboration, and it’s a very neglected topic. That’s why I wrote The AI Playbook."