In this illuminating and groundbreaking new book, food psychologist Brian Wansink shows why you may not realize how much you're eating, what you're eating--or why you're even eating at all.- Does food with a brand name really taste better?- Do you hate brussels sprouts because your mother did?- Does the size of your plate determine how hungry you feel?- How much would you eat if your soup bowl secretly refilled itself?- What does your favorite comfort food really say about you?- Why do you overeat so much at healthy restaurants?Brian Wansink is a Stanford Ph.D. and the director of the Cornell University Food and Brand Lab. He's spent a lifetime studying what we don't notice: the hidden cues that determine how much and why people eat.…
"This is one of my favourite books. He takes many of these findings about decision-making and shows how they work in the domain of food. Food is tangible, so it helps us understand the principles. It shows all the kinds of mistakes we make – like the endless soup bowl you mentioned. It’s a really nice experiment with a soup bowl [that self-replenishes without the eater noticing]. It’s easy to visualise and we can imagine how it works in other parts of life. But also, as obesity becomes a bigger issue, the book has a lot of practical things to say about the obesity epidemic. It’s full of lots of very simple lessons. That’s right. Once you understand your mistakes, you can also think about how to correct them. That’s very useful. Many times it is. I’m hesitant to say always, because there are many things that we overthink. But to a large degree, our actions are not consequences of deep, elaborate thinking. They sometimes involve some thinking, they sometimes involve no thinking. They often involve habitual decisions, and because of that we have a good chance of getting things wrong. You can think about the market economy in this way – almost nobody wants you to do something that is good for you in the long term. The incentive of everybody else is to do something that is good for them in the short term. It’s important that we as individuals understand this, and that we as individuals demand something better. I also think it’s important that we have regulators that understand these problems, and can help us. Yes, it is. But remember that sometimes it’s the good guys who are trying to influence us. There may be a company promoting long-term savings accounts. What’s implicit in what you’re saying is that it’s a market with zero sum games. “Remember that sometimes it’s the good guys who are trying to influence us” That’s not the case always. In healthcare, for example, everybody wants you to be healthy. Your family, yourself, the healthcare system. There are cases where the incentives are aligned. They are often not, but there are cases where they are."
