The Medium is the Massage

"Well, in a bizarre way that I can’t explain through anything other than through McLuhan’s sort of freakish brilliance, he understood immediately before it had ever happened what the future history of the Net was going to be. How networks of the size we now have would behave, how they would affect us socially, and basically everybody who’s been trying to theorise the Net ever since has been playing catch-up to him. The language he employs is, of course, somewhat quaint, and his tone is basically Messianic but if you really want to look at what everybody else is building on, it’s really McLuhan’s ideas. Yeah, it’s amusingly of its time, and it has that sort of 60s-era Utopianism, but it’s also amazingly up-to-date."