The MAD Fold-In Collection: 1964-2010
by Al Jaffee
Buy on AmazonAl Jaffee's fold-ins, on the inside back cover of virtually every issue of MAD Magazine since 1964, have become an icon of American humor. Generations have grown up with Jaffee s inspired skewerings of our foibles and cultural conundrums. Issue after issue, each Fold-in requires the reader to simply fold the page so that arrow A meets arrow B to reveal the hidden gag image, a simple idea that masks both undeniable artistic ingenuity and comic timing. In this deluxe four-volume set, each of the 410 fold-ins is reproduced at its original size, with a digital representation of the corresponding folded image on the following page (so collectors won't have to fold their book to get the jokes).…
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"Essays by Pixar animator Pete Docter, New York Times cultural critic Neil Genzlinger and Pulitzer-Prize-winning cartoonist and author Jules Feiffer contextualize Jaffee’s work and the tremendous influence it has had on generations of artists, comedians and ordinary people."
Best Art & Design Books of 2011 · themarginalian.org