Let My People Go Surfing
by Yvon Chouinard
Buy on AmazonThe long-awaited memoir/manifesto from legendary climber, businessman, and environmentalist Yvon Chouinard, founder and owner of one of the world's most inspiring companies, Patagonia, Inc.Whether you care about adventure sports, the fate of the natural world, or pure brand maintenance and business success, Patagonia, Inc. is one of the earth's most interesting and inspiring companies. For almost forty years, its reputation for unsurpassed high quality, maverick innovation, and long-term environmental responsibility has put it in a class by itself. And everything flows from Patagonia's founder, Yvon Chouinard.Chouinard's creation myth is now an American business legend.…
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Patrick Collison's Bookshelf · patrickcollison.com
"That this incredible person is a surfer before everything else. This is perhaps the biggest affirmation that surfing is not a waste of time and that life is a lot more simple than we give it credit for. Something appropriate, like going surfing and riding some waves together."
Surfing · fivebooks.com