John F Kennedy’s inaugural address, 20 January 1961

"Well, JFK , as you know, or maybe you don’t know, won the presidential election by merely 120,000 popular votes over Richard Nixon. The country was clearly divided; we were in the apex of what one would now describe as the Cold War, the great competition between ourselves and the Soviet Union, and here this younger man had taken over from Eisenhower, a World War II hero. This young man, whose inauguration day was relatively cold, some would say freezing cold, gave the address with no hat on, no scarf on, signalling the health and vitality of the new younger generation. He enumerated the problems that the country was confronted with, and then, of course, came the classic line: ‘Ask not what your country can do for you, but what you can do for your country.’ “In my judgement, the measure of a speech is not merely the text or words, or even the person who delivers the speech, but the context of the speech.” Just recently we had the passing of Sargent Shriver, who was the architect of the Peace Corps, the most celebrated form of government volunteer service that this country has ever had. The Peace Corps came out of the Kennedy administration. What came out of the address was that we could indeed be competitive with the Soviet Union, that this was a new generation coming into power and he wanted to say to the people that this new generation was ready – professionally ready, managerially ready, morally ready, militarily ready. It was up to the task. Well, Theodore Sorensen contributed to it. Yes, he helped write most of them."