The Facebook Effect
by David Kirkpatrick
Buy on AmazonIn little more than half a decade, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effectseven becoming instrumental in political protests from Colombia to Iran. Veteran technology reporter David Kirkpatrick had the full cooperation of Facebook's key executives in researching this fascinating history of the company and its impact on our lives. Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next.…
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"Well, I have to have a book about Facebook. I can’t think of another example where a business that is less than 10 years old is the subject of a major Hollywood movie. Kirkpatrick is a brilliant journalist and he writes extremely well. He’s got access and clearly gets on very well with Zuckerberg, and he’s evidently spent a lot of time with him and with senior executives of Facebook. I think it’s a fair book – a warts and all look at the company, including the privacy issue. He deals well with that. What I find so fascinating about Facebook is that it’s almost like the early years of Microsoft and Bill Gates, and it’s interesting how similar Zuckerberg and Gates are. They both come from very well-off families, both are computer whizzes, both were at Harvard, both dropped out to start their companies and took Harvard roommates with them. They are both completely ruthless in an American way that one associates with the founders of successful American corporations, like Ford and Rockefeller, and now we’re seeing it in the technology world. Yes. But it’s based on the fact that American universities all have a facebook, a year book that tells you a little bit about the person and gives you a photograph. What is exciting for young Americans is finding your suitable partner. What Zuckerberg did, and it wasn’t an original idea, was put it online. You can put a thousand universities online in a way you couldn’t do with a book because it would be too heavy to lift. Like many young students, Zuckerberg wanted to find pictures of the opposite sex. He was. It’s described in some detail in the book, and of course the early stages of Facebook took place in a courtroom, as you know. As we all know."
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