Don't Shoot the Dog
by Karen Pryor · 1984
Buy on AmazonDiscusses the underlying principles of behaviorial modification and explains how to apply the methodology of positive reinforcement to areas ranging from memory improvement to breaking addictive habits
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"Don't Shoot the Dog by Karen Pryor. I think everybody should read that."
Books from The Tim Ferriss Show: Q&A with Tim — The Upcoming AI Tsunami, Book Recommendations, etc. (#859) · youtube.com