Dataclysm: Who We Are (When We Think No One's Looking)

"Rudder is the co-founder of the dating site OKCupid and the data scientist behind its now-legendary trend analyses, but he is also — as it becomes immediately clear from his elegant writing and wildly cross-disciplinary references — a lover of literature, philosophy, anthropology, and all the other humanities that make us human and that, importantly in this case, enhance and ennoble the hard data with dimensional insight into the richness of the human experience."

"One of the founders of OKCupid pored over tons of data collected on the dating site and came up with this book. I loved sharing his observations about how different groups typically use words or phrases: One never misspells words, another is totally into campfires and yet another is likely to have an interest in some form of bachata. There is truth here, elusive though its applicability may be. Mostly it’s just great for bar discussions."