The Cult of We: WeWork, Adam Neumann, and the Great Startup Delusion

"The story of WeWork, a coworking office leasing company that masqueraded as a tech startup, and specifically of Adam Neumann is hard to believe in hindsight. At its height, WeWork was valued at a staggering $47 billion. Shortly after this peak, Neumann would be out of the company, the IPO canceled, and the valuation dropped by more than 50%. If that sounds like a wild ride down, it’s an even wilder ride up. Knowing Neumann’s fate only adds to the tensions of this story, and it’ll leave you wondering how anyone let this all happen."