Communicate with Mastery: Speak With Conviction and Write for Impact

"J.D. Schramm really looks at communication as a skill that we can learn and gain mastery of, and he has some very simple, straightforward, applicable techniques and approaches. I’ll give you an example. He argues that all communication needs to be aimed at a target, and AIM is an acronym. It’s about ‘audience’, ‘intention’ and ‘message’, and you have to align those to be able to communicate clearly. And he gives specific examples and guidance based on his years as a teacher of strategic communication. So it’s approachable and useful."