Built to Last

Name: Built to Last
Author: Jim Collins

by Jim Collins

In the very beginning, I used Jim Collins’ book Built to Last to figure out my core values. And then I gave those core values to everyone I worked with: Atlantic Records, CoverGirl, etc., and as I embarked on new creative projects or business partnerships, I weighed my core values and the proposed opportunity and I decided accordingly.

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Janelle Monáe

"In the very beginning, I used Jim Collins’ book Built to Last to figure out my core values. And then I gave those core values to everyone I worked with: Atlantic Records, CoverGirl, etc., and as I embarked on new creative projects or business partnerships, I weighed my core values and the proposed opportunity and I decided accordingly."

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