Built to Sell
by John Warrillow · 2011
Buy on AmazonA business parable about how to build a start-up that can operate independently from its creator introduces the fictional character of small business owner Alex, who when he is unable to sell his advertising agency learns from an entrepreneurial friend three defining criteria of a sell-ready company. 15,000 first printing.
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"a book by John Warrillow called Built to Sell which talks a bit about this — a very foundational primer for some of this stuff."
Books from The Tim Ferriss Show: 4-Hour Workweek Success Story · youtube.com